
Welcome to the Digital Resume of
Nancy E. Sheppard
Editor, Nonfiction Author, Contributing Writer, Historian
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Experienced builder of editorial brands with more than 9 years of experience leading newsrooms. A strategic thinker with refined business acumen and a proven track record of triple-digit engagement growth. A servant-leader who inspires trust and develops others to their maximum potential.
Education
In Progress
American Military University
2017
American Military University
Master of Arts
American History
Bachelor of Arts
History
Work Experience
March 2021 - May 2022
Local Daily Media
Managing Editor
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Led a team of ten multimedia journalists in the production of a daily online news site serving the greater Hampton Roads, VA, Market, the 43rd largest media market in the U.S.
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Final approval authority, copy editor, and fact-checker for a publication cadence of 12 daily stories.
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Owned the overall editorial strategic direction, long-term and short-term editorial calendars.
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Leveraged a robust understanding of media analytics to drive month-over-month growth.
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Worked closely as a member of the company's leadership team to embolden readership growth across multiple platforms, including digital, radio, and in-person events.
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Led coverage efforts of high-profile events, including multiple presidential visits, breaking news, and features on prominent local figures and topics.
May 2011 - Present
Self Employed
Historian, Author, Lecturer
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Authored 4 award-nominated history books on events of local, national, and international significance.
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Published multiple articles on historical topics in U.S. and U.K.-based magazines and journals.
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Delivered more than 80 lectures on a wide range of history topics at venues including local historical societies, colleges and universities, museums, and nationally to the United States Capitol Historical Society.
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Nationally-broadcast lecturer featured on CSPAN-3, WHRO-TV, and Hampton Roads public radio.
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Conceived, developed, and implemented a single-session history program, which was given at both Old Dominion University and the College of William & Mary as a part of their continuing education initiatives.
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Established strong connections with local, regional, national, and international research institutions, associations, archives, and libraries to conduct research and aid in the identification, conservation, and display
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of artifacts and photographs of historical significance.
May 2022 - Present
Static Media
Multiple Editorial Positions
Senior Lead Editor - Hunker
April 2024 - Present
Strategic and operational leader of the news and feature verticals for Hunker, an online publication with a global audience of more than 1 million unique monthly visitors. Trusted to replicate the growth and success of House Digest at Hunker.
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Editorial lead and primary editor responsible for ensuring the timely and accurate publication with a weekly cadence exceeding 25 news and feature articles.
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Manage a staff of 18 direct reports, including editors and journalists around the world.
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In the first month with the property, I managed a 12.2% increase in brand output, which resulted in a 73% increase in traffic and a record 1.34 million sessions.
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Implemented a journalist and editor training and feedback regimen that has improved content quality and led to a sustained 33% QoQ growth in traffic.
Senior Lead News Editor - House Digest
March 2023 - April 2024
Owned the day-to-day operations and editorial strategy for House Digest News, an online home and garden site reaching a global readership exceeding 12 million monthly visitors.
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Grew House Digest from the brink of collapse to Static Media’s largest and most profitable imprint.
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Led a global team of more than 160 editors and writers spanning 16 time zones.
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Drove a 266% increase in new site visitors, a 346% increase in overall users, a 322% increase in page views, and a 576% increase in site sessions, representing the best-ever year-over-year growth.
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Built relationships with experts and companies to solicit expert commentary and perspectives for content.
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Leveraged new business relationships to expand Static Media’s revenue streams by securing long-term paid partnerships with large retailers and manufacturers, including reviews, advertisements, and advertorials.
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Ensured a strong editorial direction and high publication standards, including SEO optimization, while maintaining a cadence of more than 340 published articles per week.
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Modernized Static Media’s training library to increase journalistic standards, promote employee growth, and standardize practices across Static Media's 25 imprints and more than 620 employees and contractors.
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Led editorial strategy and planning for multiple high-profile conferences, trade shows, and events, including the 2024 and 2025 Consumer Electronics Show, The Inspired Home Show, and IFA Berlin. Provided editorial assistance for Super Bowl LVIII and the 66th Annual Grammy Awards.
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Trained 27 employees who were promoted to editorial and management positions within the organization.
Editor - Tasting Table, Grunge
May 2022 - March 2023
News editor for Tasting Table and Grunge, two global imprints of Static Media with a combined 15 million unique monthly visitors.
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Final line editor for more than 300 news stories, ensuring published content adhered to journalistic best practices, AP Style, brand style, and the highest written standards.
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In the absence of the Senior Lead News Editor, I filled that role for Grunge.com, ensuring seamless continuity of production.
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Served as an ad-hoc guest editor for other Static Media brands, including Mashed, Daily Meal, and Explore.
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Mentored writers in refining their craft through all phases of their development.
Feb. 2017 - July 2019
Yorktown Crier-Poquoson Post
Editor-in-Chief
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Rose from contributor to Editor-in-Chief, led a staff of multiple employees, freelancers, and volunteers in providing hyper-local print news coverage to the Yorktown and Poquoson communities.
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Conducted a comprehensive rebranding and relaunch, including a new logo, layout, and refinements of the distribution process.
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Established robust community connections, which allowed access to subjects, subject matter experts, and members of the local government for comment.
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Managed all aspects of the paper's social media presence, resulting in a more than 200 percent increase in social media followership, as well as a significant increase in community interaction and engagement.
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Created more than 250 expertly crafted articles on topics of local significance, including news, community profiles, and local history.● Provided compelling original photography, live feeds, and video footage for use in print, web, and social media products.

Awards
2021
Library of Virginia Literary Awards
Nominee Non-Fiction
2020
Library of Virginia Literary Awards
Nominee Non-Fiction
2019
Library of Virginia Literary Awards
Nominee Non-Fiction
2017
Library of Virginia Literary Awards
Nominee Non-Fiction
American Spirit
A Rugged Gem (Imagery Only)
November/December 2021
A Slice of Smithfield
A Witch Comes to Surry
Summer/Fall 2019
Virginia Living Magazine
Yorktown: More than History
2019 Waterways Issue
The Cardington Chronicles
ROMA: A Forgotten Tragedy
Number 16 | April 2016